$4.5M raised to shape AI ecommerce

Sell directly in ChatGPT

Tap into the new wave of high-intent demand from shoppers who start their buying journey with AI.

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Product

Pesto: automated product feed for ChatGPT shopping

Sync products, variants, pricing, and stock from your platform so your catalog is always eligible for instant checkout.

With Pesto
I'm looking for the Acme Runner Pro in size 10. Can you check if it's in stock and how fast I can get it?
ChatGPTInstant Checkout
I found the Acme Runner Pro in stock. You can purchase it directly below.
Acme Runner Pro shoe
Acme Runner Pro
In Stock • Ships Tomorrow
$129.00
Without Pesto
I'm looking for the Acme Runner Pro in size 10. Can you check if it's in stock and how fast I can get it?
ChatGPT
I found the Acme Runner Pro on their website. You'll need to visit their store to check stock and purchase.

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Results

Unlock new revenue with Pesto

Make your catalog instantly shoppable through AI so you capture new, high-intent demand before the rest of your category.

Discoverability

Your catalog appears when shoppers ask ChatGPT what to buy.

  • More SKUs are eligible to appear in shopping results
  • Fewer products are dropped due to missing or messy data
  • Your brand shows up with rich product cards instead of plain links

Instant checkout

Shoppers can go from recommendation to purchase in one step.

  • Live price and availability at the moment of purchase
  • The right variant selected for them, like size or color
  • A clear "Buy now" button that completes checkout inside the chat

First-mover advantage

Capture the early demand while others are still catching up.

  • Reach the first wave of shoppers in your category
  • Learn what works before competitors see the data
  • Become the default choice customers see in this new channel

Opportunity

Chat as the new storefront

Etsy sellers (and soon Shopify stores) can already sell inside ChatGPT. Pesto opens the same channel to the rest of the ecommerce stack.

Scale
700M+

Weekly Active Users

With more than 700 million weekly active users, ChatGPT is emerging as a new shopping channel. Put your catalog where customers are already asking what to buy.

Intent
3x

Higher Conversion

In studies of live chat and AI shopping assistants, shoppers who engage with a conversation are roughly 2–3x more likely to buy than those who just browse.

Cost
$0

Acquisition Cost

ChatGPT surfaces products based on relevance, not paid placement. You gain incremental, high-intent exposure without paying for clicks or impressions. An always-on, unpaid channel.

New era of checkout

How ChatGPT shopping works

Shoppers can find products, compare options, and check out in one conversation. Pesto brings this flow to merchants beyond Etsy and Shopify.

Video shown is an OpenAI demo for illustrative purposes.

FAQ

Common questions

Everything you need to know about bringing your catalog to ChatGPT. Check out our blog for deeper insights on AI commerce strategy.

If you're a Shopify merchant or Etsy seller, you're already eligible for ChatGPT checkout through OpenAI's native integrations. Pesto is built for everyone else — brands on Magento, BigCommerce, WooCommerce, Salesforce Commerce Cloud, custom stacks, or any platform that isn't Shopify or Etsy.
We're currently onboarding early access partners. Pricing will be based on your catalog size and transaction volume. Reach out to discuss your specific needs.
No. Pesto sits on top of your existing ecommerce platform. There's no replatforming, no custom engineering required — just a clean integration that syncs your product data to ChatGPT.
Most brands can go live within 2-4 weeks depending on catalog size and data quality. We handle the technical setup and ensure your products meet ChatGPT's requirements.
Products that benefit from conversational discovery perform well — think apparel, home goods, electronics, beauty, and specialty items where shoppers typically ask questions before buying.
Pesto provides analytics on impressions, clicks, and conversions from ChatGPT. You'll see which products are performing, what queries drive traffic, and how the channel compares to your other acquisition sources.

Ready to capture the first wave of AI revenue?

We're entering a brand-new world of ecommerce. Pesto works with a limited number of brands to define the future of AI shopping.

Limited spots available